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What is upGen?

The upGen Bootcamp is a 20 hour-long, immersive entrepreneurship competition for innovative high school & CEGEP students that will teach you how to build and launch sustainable businesses that have the potential to change the world.

Participants will have the opportunity to develop real-world skills as they work in teams with specialized roles required for a successful modern-day business, including: design, marketing, finance, product development, sales, finance.

The bootcamp will conclude with a pitch competition in which teams will present their business solutions to a panel of investors, entrepreneurs, and industry leaders. Three winning teams from upGen 2019 will be invited to join UpstartED's Incubator to continue developing their ideas between February and May under the guidance of some of the world’s leading companies.


At a glance...

The upGen Bootcamp is application-based & free for those accepted into the program. Open to students aged 12 - 18.

The upGen Bootcamp will take place between January 25th (5.30 pm) - January 27th, 2019 (6 pm).

The upGen Bootcamp will be taking place at Lower Canada College in Montreal, Canada.

The upGen pitches will be hosted at Shopify's office in Downtown Montreal.

All upGen participants will receive a certificate of completion. Three prizes will be awarded to the most innovative and impactful business solutions. 

We have amazing things in store for you


We'll help you discover what it takes to be successful as a social entrepreneur

Learn the fundamentals behind starting up a business in a hands-on way

Students will be coached in current and relevant business methodologies that are used by the world's most innovative companies.

Connect with local entrepreneurs, companies and resources

Students will be mentored by experienced coaches from Montreal's leading companies, and will have the opportunity to connect to local resources that support budding entrepreneurs.

Expand one's network and collaborate with students from different backgrounds

Students will grow their network by connecting with equally ambitious peers from other schools, and gain skills needed to succeed as an entrepreneur, including: collaboration, creativity, resourcefulness, sense of responsibility, leadership, team spirit. 


What will you experience over 20 hours?

upGen is an event unlike anything you've ever experienced. Some have likened it to a hackathon, while others have compared it to Shark Tank. We want you to think of upGen as one of the most intensive and hands on learning opportunities you can get while you're still in school. Get ready for the most challenging and most rewarding 20 hours of your life (so far)!

Friday, Jan 25

What to expect

Entrepreneurship challenge kick-off: team formation & ideation

Start time

4.30 pm

End time

9 pm

Pitches will take place at Shopify's Montreal office!

Saturday, Jan 26

What to expect

Deep dive into solutioning​: business model & prototype

Start time

8.30 am

End time

6 pm

Sunday, Jan 27

What to expect

The big reveal: pitching the solution

Start time

8.30 am

End time

5 pm


Marie Josée Lamothe

President, Tandem International

Board Director & Professor of Practice

Our experts

Learn about digital entrepreneurship, retail and ecommerce from thought leaders from organizations including Shopify, McGill University, Airbnb and more.



Associate Director

McGill Dobson Centre for Entrepreneurship



Business Analyst,



Start time:

End time:

We have a track record of hosting events that exceed expectations

UpstartED brought you the MTL UpStarts Bootcamp in 2016 and the Youth2Tech Conference in 2017. Take a look at the gallery below to know what to expect at the upGen Bootcamp in January 2019!

2016 Bootcamp

2017 Conference

We are supported by a network of amazing institutions and organizations

Any questions?

+1 (514) 699-6227
Montreal, Québec

Don't miss out!


UpstartED is a Canadian nonprofit whose mission is to empower all Canadian middle and high school students to thrive in a complex world as positive change makers.

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+1 (514) 699-6227

805 Mont-Royal Ave E, Montreal

Quebec H2J 1W9

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